Why House of Sifar?

Somewhere along the way, we started drifting from our traditions, choosing western wear over what once defined us.

But today’s generation is different. Gen Z wants to stay connected to their roots just without feeling outdated or boring.

That’s where House of Sifar comes in. We’re building everyday wear that’s desi at heart, modern in spirit and full of flavour.

Not too traditional. Never too plain.
Just desi, a little chatpata and made for women with main-character energy.